In the distant 1948, the German hairdresser Hans Erich Dotter came up with the idea of organizing his own company, which he successfully implemented. The brainchild was called Goldwell, which is translated from German means “golden curl”. The task of then a small enterprise was the creation of special cosmetic products presented on, designed to care for hair during salon procedures.
According to the founder, science and industry, who worked for the satisfaction of military needs for many years, had to change the direction and engage in the service of the most beautiful that is in the world – female beauty. To create new means and the implementation of the plans, considerable investments were needed, but they justified themselves due to the foresight and perspicacity of the dotter.
New era
In 1998, the company became part of the Japanese concern Kao. So the famous Western quality and the possibilities of high technology of the East united in the tandem. Work began on the creation of new products, which one and a half hundreds of the most talented scientists from different parts of the globe work on which work on. Goldwell owns a laboratory, which is the center of the latest scientific developments located in the Japanese capital. The result of the desire to become closer to their customers was the creation of an extensive network of information centers around the world. The brand began the triumphal path in our country relatively recently – 15 years ago.
Why Goldwell?
The history of the company is a series of achievements, achievements, victories. Of course, this is all – the result of a long thorough work. The company works for many years to ensure that new means to facilitate the work of hairdressers and stylists, and so that more and more people are satisfied with the state of their hair and appearance.
Goldwell, like other professional brands, remains true to its purpose, which consists in the provision of highly professional hairdressers. Starting from the moment of appearance, the company chose just such a way – cooperation with beauty salons and gaining customer trust through professionals, guaranteed result, skill and invariably high quality of service. Of course, not everything is simply given simply, but this is the only true position in gaining trust, and Golvelll continues to follow her.
Exclusive hairdressers and professional hair care can only be obtained in salons. It is there that the high art of hair care and the creation of incredible hairstyles and complex styles is demonstrated. True professionals do not recognize half measures and therefore choose the quality tested for decades. In the assortment of products manufactured under this brand, hair care products, for styling, dyeing, straightening and chemical curling. Goldwell products are used for elimination, nectarization, herbalism and not only. If your choice is really high quality, you can safely entrust the care of the beauty of your hair for a salon, whose specialists work with Goldwell production cosmetics.